Thursday, 17 August 2017

New Gucci Bloom Perfume

Perfumer Alberto Morillas has created Gucci Bloom with Alessandro Michele, making his fragrant floral filled fashions just that little bit more special.

A perfume that Alberto describes as containing tuberose, jasmine, and his secret musk. With a whisper of the evocatively named Rangoon creeper to add richness, and calls to mind summer grasses and morning sunshine, but with something sharper, less languid, pulsing nearby. It smells both modern and traditional—which was exactly as Michele wished. You recognise the flowers but because of how they were extracted, what could have seemed old-fashioned is totally different.

I wish we could scratch and sniff the colours of this photo.

With Dakota Johnson, Hari Nef and Petra Collins.

Gucci Bloom Perfume. From £72 at Gucci and nationwide.

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